Jeroen Mustert – General Manager Reckitt Benckiser Netherlands

Jeroen Mustert is the General Manager of Reckitt Benckiser Netherlands. Reckitt Benckiser is one of the world's fastest-growing companies in household, health and personal care products, with brands like Finish, Vanish, Airwick, Dettol, Harpic, Strepsils and Gaviscon. You'll find our brands in millions of homes worldwide. Reckitt Benckiser's heritage goes back almost 200 years and already in this century we've doubled our net revenues and the market valuation of our company has quadrupled. Innovation is the key driver of our success and maintains our position as the global No. 1 or No. 2 in the majority of our fast growing categories.

Jeroen started his career in 1989 in The Netherlands serving in a variety of marketing roles at Unilever, Kraft and R.J. Reynolds Tobacco. In 1997 he joined The Coca-Cola Company serving in various senior marketing roles in The Middle East and Nordic/Baltic divisions. In 2003 Jeroen joined Reckitt Benckiser as Global Trade Marketing Director at the HQ in England, and in 2006 he was appointed as General Manager Thailand/Philippines/Indochina. Since March 2011 Jeroen is serving in his current role as General Manager Netherlands.

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